International Year of Sustainable Tourism for Development
2017 has been designated by the United Nation as the International Year of Sustainable Tourism for Development. This is a remarkable moment and an important recognition for tourism. The nomination has three key messages for us:
- it highlights that tourism is an effective tool for development.
- it reminds us that we should strive to develop and manage tourism in a way that balances economic competitiveness with social, cultural and environmental responsibility.
- it signals to us that tourism is an instrument for achieving the 17 Sustainable Development Goals (SDGs).
The United Nations World Tourism Organization (UNWTO), the UN agency responsible for the promotion of sustainable and accessible tourism has been advocating this for a long time. According to UNWTO Secretary-General, Taleb Rifai, “Tourism is a major driver of our new socio-economic model…Tourism means jobs, business opportunities for small and medium enterprises, the renewal of urban and rural areas and, if properly managed, the preservation and promotion of a country’s natural and cultural heritage.” (Madrid Spain, 23 January 2013). This is the spirit in which we should think about our tourism destination and our tourism business.
Tourism has a global GDP contribution of 10%, supports one in every 11 jobs worldwide and accounts for 30% of services exports. It is big business so, to make sure that tourism fulfils its full potential, those of us working in and with tourism, must all take some time this year to consider:
- how can we make our operation even more sustainable now and for the future?
- In what practical ways can we encourage sustainable production and consumption patterns in our operations?
- how can we conserve and sustainably use our sea and other water resources?
- how can we leverage culture and use local food and gastronomic innovations as part of our tourism experience offering?
IGCAT experts are committed to sharing experiences and good practices to resolve these challenges and is pleased that the International Year of Sustainable Tourism for Development has highlighted the importance of our work.
Dr Edith M Szivas
Tourism Strategy Expert
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